A new generation leads the way. One caravan moves forward together.
A new generation brings energy to the caravan—and the courage to explore new markets and a wider world. We want to give them room to lead and try new directions, backed by the experience, connections and reputation built by those who came before. Each generation supports the other as we move forward together.
We hope to travel with family, friends and business allies, and with the next generation growing up alongside us. In business, uncertainty can feel like desert winds and sand, or the cold of a desert night. We choose to act with integrity and keep our word: to stand by one another when the wind rises and draw strength from each other in the cold.
Those who have travelled further turn back to help those following. As the next generation finds its footing, it helps make a path for the generation after it. This is Golden Camel Caravan: generations helping one another, turning the warmth of companionship into the strength to reach further.
Nana · Beauty, Personal Care & Tea Lead
Leads our beauty, personal care and tea business, combining a new generation’s perspective with a deep understanding of products and everyday needs in Central Asia.
Haona · International Trade & Business Partnerships
Brings over twenty years of experience working with suppliers and manufacturers in China. Leads sourcing for construction machinery, vehicles, automotive parts and batteries. Also coordinates international project liaison, business and fact-finding visits, delegation hosting, and interpretation and translation support.
Three camels. Three shared values.
Family, integrity and commitment are the foundations of Golden Camel Caravan.
Family · our roots
Our journey began with Haona and her daughter Nana. We support one generation after another and treat partners with the care and respect we would offer family.
Integrity · our foundation
We deal honestly and honour our word. We value clear communication, our reputation and the trust placed in us.
Commitment · our way forward
We respect contracts and keep our agreements, supporting buyers, agents and partners as we work towards lasting mutual success.